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Today, social media is not just another development in internet marketing. Social networking sites like Facebook, Twitter and Google+ are playing a pivotal role in shaping marketing strategies of most businesses. The associated business opportunities are driving more and more aspiring MBAs to take up an entrepreneurship program focusing in social media.

 

MBA course

The Scenario

 

According to a survey conducted by the Harvard Business Review recently, about 2/3rd of 2,100 companies interviewed shared that they already use or plan to use the social media platform to reach out to a large part of the audience. Social Media Marketing has provided a benchmark in enabling business entrepreneurs in achieving their objectives. After all, social networking sites offer the entrepreneurs to have direct access to millions of customers around the globe everyday! According to a institute offering an MBA course in Social Media Marketing, over one million posts are received on Twitter every hour and more than five billion minutes are spent on Facebook on a regular basis. This explains how social media is trending towards MBA entrepreneurship.

 

The Vacuum

 

To make the optimum use of social media sites and to reach out to hundreds of thousands of clients on a regular basis for expanding the business horizon, a professional training by immaculate experts of the fraternity becomes imperative. However, the present business scenario reflects a gap between the vast opportunities presented by the social networking sites and MBAs specializing in social media entrepreneurship.

 

The research carried out by the Harvard Business Review reveal that only 12% of the survey participants knew how to use social media effectively. The fact is that a very small portion of organizations are aware of the right and optimum use of this technology with many just using the platform as a one-way promotional channel and hence missing out the opportunity to get access to the maximum number of customers. To implement social media strategies effectively, marketing professionals should acquire the real world understanding from domain specific instructors.

 

The Program

 

Emerging MBA courses in social media enable the candidates to integrate social media into marketing campaigns. Such MBA programs are intended to train the students in developing, implementing and measuring the effectiveness of social media marketing campaigns and to deploy the most relevant social media tools to cater to a particular enterprise’s marketing targets. The MBA program concentrates on becoming aware of the audience, campaign objectives, strategies, tools and metrics.

 

Both online as well as in-campus courses are offered for MBA in social media. Areas like economics, accounting and financial management are also included in such MBA programs to enable the students gain complete insight in the field. The jobs offered on completion of the course can vary anything between Marketing Manager and Marketing Director.

 

It goes without saying that social media acts as a pivot around which most of the entrepreneurial marketing objectives rotate. It is the present as well as the future platform for the already popular as well as new entrants in the business fraternity. This booming opportunity associated with the lack of specialized MBAs of this field is stimulating social media in MBA entrepreneurship.

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