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Luxury Brand Management

Master of Business Administration abbreviated as MBA is a master degree whose popularity has been increasing day-by-day. MBA is a master’s degree which has a wide variety of specializations. Its demand has been increasing to great extent as it has become the backbone of business world. It provides specializations right from innovation to marketing. Similarly luxury brand management is also a stream of specialization in MBA. Here brand management is the analysis and planning on how that brand is perceived in the market. The word luxury adds to features of this course which means a state of great comfort or elegance especially it involves great expense. Many companies are setting up base in India in this field which has created a growing demand for managers skilled with MBA in luxury brand management. Looking at the growth in career opportunities in luxury brand management, leading business schools in world which offer management courses in luxury brand management — such as ESSEC in Paris and SDA Bocconi in Milan — are witnessing an increase in demand from markets like India. So it has been a noticeable trend that more Indian students are opting for MBA in luxury brand management.


Top universities in India that offer MBA in luxury brand management


  • IIM, Ahmedabad:

IIMA has evolved from being India’s premier management institute to a notable international school of management in just a few decades. The Institute had initial collaboration with Harvard Business School. This collaboration greatly influenced the Institute’s approach to education. Gradually it emerged as a confluence of the best of Eastern and Western values. IIMA has always enjoyed special preference by Indian and foreign recruiters because of its excellent performance sustained over a long period of time and its strong brand image. The MBA programme in luxury brand management in this institute has attracted participants from varied fields. They have found it interesting and valuable. The institute’s Luxury Brand Management Program has become a worldwide reference in graduate and executive education. Program content includes topics like Competitive strategy and managing multi-brand conglomerate, Anthropology of luxury consumption, Branding experience, Service dimension in luxury brand management, Luxury distribution, Managing diversity and people in the luxury industry, Understanding markets and consumers, Pricing for brand building, Effective loyalty program designing and implementation, etc.


  • MISB Bocconi, Mumbai :

Looking at the increasing potential in MBA in luxury brand management, SDA Bocconi has started an Indian branch named MISB Bocconi in Mumbai to leverage its experience within Indian executives. Luxury, which covers a broad range of products and services such as fashion, food, arts, movies, cultural industry and hotels & tourism, is estimated to become a $15-billion industry in India by the end of 2015.


  • FAD international, Mumbai :

This institute also plays a major role in providing the business world with MBA in luxury brand management. The course in this institute aims at individuals wanting to develop entrepreneurial careers or for those wishing to work in the vast non-design sectors within the fashion industry. Students can take a specialization at the end of the year and focus on one or two of the modules in the final term based on their future professional aims. This programme has a higher emphasis on professional practice within a global context where individuals experience an industry focused curriculum with live projects with some of the leading fashion & luxury brands in the country.

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