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mba in communication

A career in mass communication/journalism is a challenging task. Journalists play a major role in the development of the nation and they need to be in top form to be able to evaluate, assess and project information to the masses in the best of their sensibility. Mass Communication & Journalism have come a long way. It is considered to be the 4th pillar of the constitution. Journalism & mass communication is practiced through various mediums – print, electronic and radio.

The career possibilities of mass communication & journalism are many; you can explore it to the best of your ability.

MBA in communication focuses on the nature and functions of communication (Advertisement and Public Relation). It examines the role of communication in understanding current changes and events, and explores various advanced communication theories and research tools as applied to professional communication. The objectives are to expose students to the changing media landscape, as a result of the rapid development in the field of communication technology. Students will continue to understand how the media environment affects our economic growth, political scene, law and policy trends, and cultural and social system.

The course aims to develop theoretical understanding and practical vocational skills to facilitate the planning, implementation and management of communication strategies, in the local and international context. Graduates benefit from exposure to the most advanced mindset and practices, especially in terms of computer mediated communications. It also includes practical input from the top industry media professionals with the involvement in ‘real’ case studies.

The achievement of effective communication skills is a critical ingredient in an MBA program. The development and improvement of effective communication skills need to be priorities for anyone completing an MBA in communications program. Effective communication is crucial to success

However, students cannot be idle observers. They need to actively appraise how effective their communication skills are and dedicate themselves to improving them.

An MBA in communication can make you a qualified media management professional. Students graduating with this degree can become successful media executives, marketing executives, media sales representatives, network code enforcement specialists, corporate relations executives, station managers and consultants, etc.

 

 

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