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MBA Marketing

Students aspiring for a corporate career with a great start can opt for MBA in marketing. It is one of the highest paying fields after finance. Even during financial crisis, there will be demands for Marketing Professionals. It is considered one of the primary sources of management out of which other specialisations have rooted out. A Job in MBA marketing is all about market research, consumer target, marketing campaigns, understanding consumer behaviour, assessing demands and supply, and marketing strategies.

Functional Areas:

Market research: Developing market plans for introducing new products, expanding existing lines of products. Assessing and determining competitors of the new line of business. Understanding and creating customer segments. Conducting survey to collect both qualitative and quantitative data to improve decision making.

Advertising: It involves conducting advertising, fund raising campaigns, marketing campaigns to launch a product or communicating the product to the public. It is basically the promotion of the product or business through print media, press releases, television and digital marketing.

Sales: Developing marketing strategies to realise maximum sales. It includes giving presentation and demonstrations for sales promotion, organising and assessing distribution network of both retail and wholesale, cold calling and introducing various schemes for clearance of sales.

Branding: The brand is what you promise to deliver. So, branding is an important aspect of marketing because it is through brand that customer perceives your business. Branding involves promotion of the brand, maintaining consistency in quality of your product, coming up with brand strategies. It is one of the high profile jobs in the marketing field.

Skills required:

• Out of the box thinking
• Great command over communication skills
• Good presence of mind
• Leadership quality
• Impressive personality
• A positive mindset and attitude

 Colleges and courses:

There are many colleges all over India which offer a MBA degree in Marketing. To name a few: Indian Institute of Foreign Trade in Delhi, IIM Bangalore, Faculty of Management Studies in Delhi, Jamunalal Bajaj Institute of Management in Mumbai, S P Jain Institute of Management in Mumbai, Narsee Monjee Institute of Management in Mumbai, Welingker Institute of Management in Mumbai. One has to write Aptitude tests like CAT/XAT/MAT/NMAT/MH-CET/SNAP/ATMA to seek admission for MBA in marketing. Course duration is of two years. Many of the colleges provide campus placements in the most sought after companies.

Jobs and Careers:

Job opportunities for MBA in marketing graduates are abundant in both public and private sectors. With the advent of technology, now marketing is not just confined to door-to-door sale. A candidate with Marketing degree can earn about 3-8lac per annum, depending on the job profile, experience and reputation of the organisation. Marketing jobs are available in sectors like FMCG, Hospitality, Health care, Luxury, Retail, Fashion, Beauty, Education, Banking, Telecom, Public Relations, Media, Advertising, etc. A job in marketing is challenging but always an uphill. There are tremendous growth prospects for any hard working, innovative and creative candidates. Top recruiters in India are:

• Exim
• SEA
• Sony
• Spencer’s Retail Ltd India
• KPMG
• Tata Consultancy Services Ltd. India
• Raymond Ltd.
• Landmark
• Cognizant solutions
• Retail

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